It has only been in the past year that I have become aware of JD Williams. My first introduction was discovering a really great pendant light while trying to source one for a porch project that I was working on. The light was really well designed and incredible value for money, and I was super surprised to learn that it was actually by TV personality Lorraine Kelly as part of her collection for the brand. As it turns out, JD Williams is actually the UK's leading direct home shopping company, with a 6 million customer database, plus 3,500 employees.